About Ly Insights
I’m Yacine Lahrech, an independent Marketing Analytics & AI Consultant and Founder of Ly Insights.
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Over the past 12+ years, I’ve led analytics, Marketing Mix Modeling, and AI projects for telecom, media, and digital businesses across Europe, MENA, Latin America, Australia, and Canada. I’ve worked with companies like Paramount,
STC Group, Ooredoo, and Veon to turn complex data into clear, actionable decisions.
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My focus today is simple: help marketing and product teams understand what really drives performance, and use that insight to grow revenue. Whether it’s MMM, customer analytics or AI strategy, I work hands-on with your data and stakeholders to deliver practical, business-ready outcomes, not just reports.
To support global teams, I provide consulting, documentation
and workshops in English, French, and Arabic.
How I Help
I work with marketing, product, and leadership teams to answer three core questions:
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What really drives your performance and revenue?
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Where are you wasting budget or missing opportunities?
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How can you use data and AI in a practical, realistic way?​
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Each project is tailored to your data, your market, and your team, with a clear focus on measurable business impact.
