About Ly Insights
Ly Insights is a Marketing Analytics and AI consultancy specializing in marketing effectiveness, growth measurement, and customer profiling.
We transform complex data into decision-ready insights using AI, marketing analytics, and performance measurement to improve ROI and drive sustainable revenue growth.
This approach is built on 12+ years of experience delivering analytics, Marketing Mix Modeling (MMM), and AI initiatives across telecom, media, and digital businesses in Europe, MENA, Latin America, Australia, and Canada.
Work has been carried out within organizations such as Paramount, STC Group, Ooredoo, and VEON, where the focus was translating complex data into clear, actionable decisions at scale.
Today, Ly Insights supports marketing and product teams with MMM, customer analytics, and AI strategy to identify what truly drives performance and turn that into measurable growth.
We work closely with data and stakeholders to deliver practical, business-ready outcomes, not just reports.
Ly Insights operates internationally and provides consulting, documentation, and workshops in English, French, and Arabic.
How We Help
We work with marketing, product, and leadership teams to answer three core questions:
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What really drives your performance and revenue?
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Where are you wasting budget or missing opportunities?
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How can you use data and AI in a practical, realistic way?​
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Each project is tailored to your data, your market, and your team, with a clear focus on measurable business impact.
