Data, AI & Marketing Analytics for Revenue Growth
Marketing Mix Modeling & ROI Optimization
Measure what truly accelerates profitable growth and invest with confidence.
We build advanced MMM frameworks to quantify each channel’s real incremental contribution, uncover diminishing returns, determine optimal spend levels, and detect overspending and hidden opportunities.
This enables confident, data-driven investment decisions, improved ROI, and clear guidance on where to reduce spend and where to scale for maximum impact.
Data Strategy & AI Readiness
Develop a solid, scalable, and future-ready data ecosystem that accelerates AI capability.
We assess data maturity, infrastructure, governance, privacy, and team capabilities, then design a step-by-step roadmap covering tools, architecture, KPIs, and data operating models.
This ensures that analytics and AI initiatives translate into measurable business outcomes, not just isolated dashboards or experimentation.
Customer Analytics & Predictive Insights
Turn behavioral and transactional data into practical, revenue-driving decisions.
We apply segmentation, demand forecasting, CLV modeling, churn prediction, next-best-action insights, and attribution analytics to identify who to target, when, and with what offer.
This helps reduce churn, improve personalization, and guide high-impact commercial actions, especially in competitive and saturated markets where retention and predictive accuracy drive revenue resilience.
Customer Value & Retention Strategy
Maximize lifetime value using data-driven retention & value-management strategies.
We design and execute lifecycle and retention programs powered by churn risk modeling, early-warning signals, next-best-product recommendations, and customer value management. This includes cross-sell, upsell, and reactivation strategies, ensuring each customer segment receives the right offer and experiencem, leading to higher ARPU, reduced churn, and stronger long-term revenue.
Growth, Acquisition & Revenue Optimization
Identify and unlock hidden revenue by optimizing funnels, pricing, and performance levers.
We analyze acquisition channels, conversion journeys, offer performance, pricing elasticity, and user drop-offs to eliminate bottlenecks and increase efficiency.
We also build upgrade and migration modeling (free-to-paid, tier transitions, product mix shifts) to strengthen monetization.
Through experimentation (A/B & uplift testing), funnel optimization, and KPI redesign, we help accelerate sustainable growth, profitable scaling, and faster payback periods.