About
"Mastering Marketing Mix Modeling for Enhanced Performance" is designed for business professionals seeking to leverage data-driven marketing strategies to optimize their marketing investment. This course outlines the principles and applications of Marketing Mix Modeling (MMM) with a focus on actionable insights for enhancing performance. Participants will gain practical skills in constructing MMM frameworks, analyzing the impact of various marketing channels, and translating data into strategic decisions that drive ROI. The course combines expert-led instruction with real-world case studies, ensuring learners can apply techniques directly to their business context. By the end of the course, participants will possess the knowledge and confidence to implement MMM in their organizations, leading to improved marketing effectiveness and customer retention.
You can also join this program via the mobile app. Go to the app