About
In the course "Marketing Analytics: Drive ROI with Data-Driven Strategies," participants will unlock the power of data analytics to enhance marketing performance and drive return on investment (ROI). With a focus on practical applications, this course integrates foundational concepts and advanced techniques such as Marketing Mix Modeling (MMM) and media ROI analysis. Participants will learn how to leverage data-driven strategies to optimize marketing efforts, boost customer retention, and ultimately achieve measurable results. By the end of the course, attendees will be equipped with actionable insights and tools to make informed decisions, ensuring their businesses stay competitive in a data-centric market.
You can also join this program via the mobile app. Go to the app